What is Deep Research?
Deep Research is a new function that enables ChatGPT to perform extensive, multi-step research.
It searches the internet for relevant information, integrates findings into a coherent whole, and draws conclusions—often discovering new insights in the process.
What makes Deep Research different?
The most noticeable difference is timing. While we’re accustomed to ChatGPT responding within seconds, Deep Research may take anywhere from 5 to 30 minutes to deliver results. This extended processing time allows the AI to function like a dedicated research analyst, autonomously exploring multiple avenues of inquiry and making meaningful connections.
How can you use Deep Research?
Similar to ChatGPT’s existing Search feature, you can access Deep Research by clicking its icon at the bottom of the chat window.
After receiving your query, the model typically responds with follow-up questions to narrow down your research focus more precisely. This refinement step is crucial since the process can take up to 30 minutes—you wouldn’t want to realize after waiting that the AI went in a completely different direction than intended.
How can you use it as an entrepreneur?
- Comprehensive market research
- In-depth target audience analysis
- Detailed competitor analysis
- Informed product development
- Data-driven campaign optimization
How will your customers use it?
Deep Research will be particularly valuable for customers who prefer gathering extensive information before making decisions, such as:
- Comparing products comprehensively
- Examining detailed technical specifications
- Finding optimal value-for-money options
Important Note
While using Deep Research, ChatGPT may occasionally present inaccurate information as fact or draw incorrect conclusions. However, experts note that this feature shows significant improvement in accuracy compared to current language models.
As always, it’s important to verify information rather than accepting everything ChatGPT provides as absolute truth.
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Summary
ChatGPT’s new Deep Research feature enables the AI to conduct thorough, multi-step internet research. It not only gathers relevant information but also synthesizes findings into coherent conclusions, often uncovering novel insights. Although responses may take up to 30 minutes, the feature is ideal for tasks requiring comprehensive data gathering and analysis, helping users make better-informed decisions.
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